Executive · Board pack · Q2 2026
State of the club.
One-page strategic view for the Sporting Director, President, and Board. Members, finances, facilities, performance outcomes, strategic initiatives, and risk — at a glance.
Active members
3,000
+312 YoY1,840 families · 64 on waitlist
Revenue YTD
$148,200
+18% YoYProgram + facility + sponsor + donations
Engagement
87%
+4pp YoY1,480 DAU · 91% RSVP response
Dome utilization
78%
Steady398/510 hrs · $9,800 rental revenue
Finance
Revenue trend — 8 quarters
Programs
$112,000
76%
Facility
$21,400
14%
Sponsors
$9,800
7%
Donations
$5,000
3%
Retention
Member cohorts
% of each signup cohort still active by year. Darker = stronger retention.
| Cohort | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Joined 2020 | 100% | 84% | 76% | 71% | 68% |
| Joined 2021 | 100% | 86% | 79% | 73% | — |
| Joined 2022 | 100% | 88% | 82% | — | — |
| Joined 2023 | 100% | 91% | — | — | — |
| Joined 2024 | 100% | 87% | — | — | — |
| Joined 2025 | 100% | — | — | — | — |
5-year retention is up +8pp since 2020 cohort.
Q2 board pack
Strategic initiatives
CompleteJeff MarchantTarget 2026-01-30
Open the Villains Dome
Opened Jan 30, on plan.
Progress100%
On trackMunib KoricTarget 2026-08-15
APDL National Youth License renewal
Documentation submitted, awaiting Canada Soccer review.
Progress75%
At riskCalvin CampbellTarget 2026-06-30
Sponsorship — $35k Dome donation pathway
Need 2 more anchor sponsors to hit goal.
Progress42%
On trackTony CargillTarget 2027-06-01
European Tour 2027 capacity build
Destination locked, deposits opening Q3.
Progress28%
On trackCalvin CampbellTarget 2026-05-01
League 1 men's squad — first roster
Initial assessments done.
Progress60%
On trackMunib KoricTarget 2026-12-31
Coach development pipeline (3 new B-license)
Two coaches enrolled, one budgeted.
Progress50%
Growth
Member funnel — 12 months
- 1. Website inquiries2,160
- 2. Try-out registrations1,240−43% drop-off from previous step
- 3. Accepted / offered980−21% drop-off from previous step
- 4. Registered (paid)812−17% drop-off from previous step
- 5. Renewed next season706−13% drop-off from previous step
Capex
Facility utilization
Villains Dome$9,800 rentals YTD
398 / 510 hrs / mo78% utilization
Villains Training Centre$4,200 rentals YTD
360 / 430 hrs / mo84% utilization
Villains Clubhouse$2,400 rentals YTD
184 / 296 hrs / mo62% utilization
On-the-pitch
Performance outcomes
Calgary Cup winners (2010B)
1st
First APDL Cup in club history
AYSL playoff appearances
4
U14B, U15B, U16G, U17B
University commitments (2025)
9
5 NCAA D1, 3 U Sports, 1 CCAA
Canada Soccer ID camp invites
11
U15, U16, U17 program
Players advanced to League 1
3
First-year program
Coach education completions
7
C → B license track
Market
Calgary competitive set
★ Calgary Villains FC3,000
Calgary Foothills SC4,200
Calgary Blizzard SC1,500
Calgary Chinooks900
West SC1,200
Calgary Juventus600
Villains is the only Calgary club with both a UEFA Pro Technical Director and an active League 1 pathway.
Risk register
Board attention
medium
Past-due invoices
$13,850 across 18 invoices, oldest 32 days. Action: collection sweep this week.
Owner: Shayna Decosse
low
Coach E-clearance expiries
3 assistant coaches' Canada Soccer respect-in-sport certifications expire in 45 days.
Owner: Calvin Campbell
low
Dome insurance liability minimum
Rentals must carry $2M liability — verifying compliance for 4 external groups.
Owner: Jeff Marchant
high
APDL competitor — Foothills expansion
Foothills SC opening a 2nd dome in NW Calgary Q4 2026 — anticipate try-out pressure on U14B.
Owner: Munib Koric
medium
Treasurer transition (year-end)
Karlyn Mercier stepping down. Succession plan needed by August AGM.
Owner: Board
Prepared by Villains Hub
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